Inspiring Teams & Supporting Dreams
For refugees, sport is much more than a leisure activity. It’s a way to cope and connect in challenging circumstances. That’s why Avery Dennison joined forces with the Klabu Foundation to create a sustainable sports club in Kenya.
The Foundation funds new sports facilities, buys equipment and trains local sports managers. Avery Dennison were proud to pitch in, supplying embellishments, hangtags and packaging for the Klabu kit that’s worn by the staff, managers and players.
Our team produced the Klabu crest, two camels crossed at the neck, that proudly adorns each brightly coloured kit. It stands as a symbol of togetherness and partnership that underpins the Klabu programme. And through our expertise in team sports embellishments, we also supplied the distinctive chest and sleeve logos, as well as the back graphics and neck tape.
In the first three weeks of the programme, member numbers more than doubled to over 2,500. It’s lent almost 1,000 balls, team kits and other sports materials to the community, and created paid job opportunities for six Klabu staff members. It is a powerful, meaningful project that Avery Dennison are proud to be a part of. The Klabu sports club is now a permanent project, with a view to setting up similar sports clubs in more refugee camps worldwide. Today, Klabu House is a lively and colourful place that’s bringing a fractured community closer.