The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.


Supplying the finishing touch for teams worldwide

Our embellishments are much more than badges and crests, names and numbers. They tell stories, leave legacies and embody the spirit of the squad. They’re a statement of team pride and purpose, uniting everyone from players to fans.

Dennison supplies high quality:

  • Embroidered team badges
  • Agility® heat transfers
  • Agility® and PrecisionTM Reflective

On the field of play, every embellishment has to handle the heat of the game. It needs to endure the sweat, slides and collisions that come with professional sport.

That’s why we supply cutting-edge heat transfers and woven materials that keep pace with every performance, and give players worldwide the pinnacle of flexibility and durability.


A Name You Can Trust

When Stan Avery improved the humble price sticker in 1945, he believed in making things better. And today we continue to provide the same quality and care, from the products we deliver to the way we treat people and the planet.

This customer-first approach has seen us grow to over 115 locations across 50+ countries. It’s why the world’s premier sporting leagues and apparel brands trust us to deliver. Because we still stand by Stan’s bright idea...

Let’s make things better.


Inspiring Teams & Supporting Dreams

Sport is the global language. And we believe the grassroots are just as important as the professional game.

That’s why we partner with brilliant sporting projects and collectives worldwide, including The International Clubhouse, an exclusive London space to customize kits and watch the 2018 World Cup, Hackney Wick FC’s street soccer project and Portland’s Toffee League, a creative community soccer tournament for a weirder world.

Sport should unite, inspire and empower us all.


Pitching in for a Greener Future

As a responsible manufacturer, we care about the future. We want to build a world that’s sustainable and successful for generations to come.

That’s why the majority of our heat transfers use water-based materials. This helps avoid harmful solvents and hazardous substances. We’re also fully compliant with RSL (Restricted Substance List) and OEKO-TEX ® (textile testing) environmental standards. Plus, our advanced production techniques help reduce waste and minimise impact.

As an industry leader, sustainability is at the core of what we do, because we care about the legacy we leave.



Select your location